Planning Tips (Ancillary)

When planning for a music video, there are certain things that I think are vital to a smooth production. The majority of these involve, good time management and detailed organisation of what and when.

Having a music video can help promote your band, through video sites such as YouTube and MySpace. As well as by getting exposure on national television. If you're a film maker making a music video is a good way of getting exposure and experience and bands are often happy to give you a creative free reign. A video doesn't need to cost a fortune what's important is having a good idea and working within your budget. Production companies charge a fortune for even the simplest promo video, but you can easily do it yourself. First things first, however. You have to choose your song.
While it might make sense to make a video for your upcoming single there are a few other factors to consider:

• It can take a lot longer than you think to make a video, so by the time it's finished your single might have come out. It might be an idea to think about making the video for a subsequent single.
• Having said that, in these days of internet downloads, any track can be seen as a single, so there might be a track on the album that you have a great idea for a video for, even if that track wasn't originally planned as a single.
• Remember that it can take a long time to shoot and edit each second of video so while you might have a good idea for a video for that 10 min epic that closes the album it might be more practical to shoot a video for the 3 min pop song.

The more planning you can do before hand the quicker you'll be able to shoot. If you're renting gear, the quicker you can shoot the less it will cost you, and if you're relying on favors, people will be more willing to help again if you keep the hanging around to a minimum. To plan, you should:

• Draw story boards showing each scene and shot
• List the crew, performers and props you'll need for each shot
• Try and brief the camera and lighting people beforehand so they know what you want from the shot.

On the day of the shoot be prepared and organised. Keep a record of shots you've made; it'll make editing much easier. Always allow plenty of time for shooting - the finished shot may only last 10 seconds, but could easily take several hours to set up and shoot. When you're happy with a shot, if you have time, shoot it again. You can never have too much footage, and the retake may capture something that you hadn't noticed first time round. You'll have your plan and storyboard to follow, but remember that some of the best moments in a video can be unplanned. Keep the camera rolling – these days tape is cheap. For me personally keeping a record of the amount of shots we take is really important.