The first bit of research I did was, to simply ask a few of my schoolmates to tell me the first word that pops into their head when asked about what they want to see in a music video:
"What's the first word that comes to your mind when I mention Music Video?"
I then wanted to just get a variety of different data about loads of things related to my project, so I made quite a few graphs from some questions I asked classmates and friends on topic related issues:
Favourite
Effect
Genre
I feel I benefited a lot from this research as it involved a large amount of people for a project of my scale, and gave me an accurate reading of what people are interested in and like to see, and the associated target audience for different types music videos.
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